Hartke Partners with Yamaki to Expand Colombia Distribution

Hartke, an industry leader in bass amplification, announced today that it has signed a distribution agreement with YAMAKI, Colombia’s leading music instrument and professional audio equipment distributor. Under this agreement, YAMAKI will distribute the entire Hartke product line to its extensive roster of music instrument retailers throughout Colombia.

Branislav Zivkovic, VP of Global Sales for Hartke says, “As is common for the Musical Instrument Industry, our companies were referred to each other by mutual partners. From this initial match up, our teams have developed a positive rapport, mutual respect, shared values and trust that has turned this introduction into a partnership. YAMAKI’s deep competence, solid dependability, sincerity in actions and behavior will enable us to collaborate with confidence to service and expand Hartke in Colombia.”   

Oswaldo Rueda, CEO of the YAMAKI Group commented, “It is crucial for our company to offer a full line of products in the Colombian market through our network of distributors. Naturally, Hartke is an excellent solution in all their professional line of bass amplifiers. Taking up of distributing this prestigious brand is a responsibility that we will take seriously, and of course, we will work to maintain the Hartke brand as a leader in our market, just as we do with all brands that we represent. Our goal is to continue our contribution to formalize the market of professional audio and musical instruments in Colombia.”

Top row: David Rueda, intern (Yamaki). Edna Muños, VP of Quality Control (Yamaki), Nelson Vidal, International Logistics Coordinator (Hartke)
Bottom row: Andres Ibarra, Senior VP of Market Development (Yamaki). Oswaldo Rueda, CEO (Yamaki), Branislav Zivkovic, VP of Global Sales (Hartke).

About Yamaki:
YAMAKI is a Colombian company, focused on import and distribution of audio, lighting, control, automation and musical instruments equipment that has been operating since 1987.  We have one of the most complete portfolios in the market; we have more than 30 worldwide-recognized brands (including our own YAMAKI brand) and more than four- thousand references, which make us one of the most important wholesalers not only in Colombia but internationally as well. Our distribution includes full customer support with a manufacturer-authorized repair shop and OEM spare parts, which allows us to offer full guarantee for our products. Additionally, we provide support and mentoring with marketing, business development and engineering, advice and support for our distributors and end users.

About Hartke:
Hartke revolutionized bass amplification in 1985 when founder Larry Hartke created a unique aluminum cone driver that produced a bass tone with broader dynamics than had ever been heard before. Since then, Hartke has developed a wide range of amplifier and speaker models and has introduced their unique sound to a whole new generation of musicians from all genres. Their success can be attributed to Hartke's reputation for quality and excellence, making them one of the largest producers of bass amplification in the world.